The IMB regulates the advertising of human medicinal products in Ireland. It is our role to ensure that advertisements for medicinal products are in compliance with the Medicinal Products (Control of Advertising) Regulations of 2007 (S.I. No. 541 of 2007) which sets out the requirements for medicinal product advertising in Ireland. Compliance with these regulations ensures that advertisements for human medicinal products are accurate, not misleading and in line with approved product information.
We ensure compliance in a number of ways including:
- Performing random reviews of advertisements in various media including journal publications, newspapers and radio and television advertising.
- Carrying out inspections at the offices of marketing authorisation holder (MAH) companies which advertise human medicinal products
- Investigating complaints received in relation to advertisements.
Queries or complaints relating to the advertising of medicinal products may be directed to:
Irish Medicines Board
Kevin O'Malley House
For a list of frequently asked questions please click here.